Fifteen years ago, if a customer needed a hammer, they’d probably get out a phone book, look up “Hardware Store,” choose the hardware store closest to their house, drive there, Continue Reading
Research shows that online reviews and recommendations play a critical role in decision making for both consumers and search engines. This is even more true for local businesses, where competition Continue Reading
There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the Continue Reading
Thanks to the dominance of mobile search and our ‘always-on’ consumer mindset, local SEO is today critical to every business in some way. We carry smartphones pretty much every waking Continue Reading
Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those Continue Reading
Online reviews for local businesses are more important than ever. They’re highly trusted, ubiquitous for pretty much every industry, and have a huge impact on your business. There are a Continue Reading
As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Continue Reading
As marketers, we understand how crucial a positive online reputation is, but, we know it can be a little more difficult to sell the need to your clients. That’s why Continue Reading
1. Choose the Right Affiliates Affiliate marketing allows you to leverage the power of influence to get people to buy from you. If you want to influence consumers’ buying decisions, Continue Reading
We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with Continue Reading
