1. You’ll Keep Up With Your Competition

Running a business is a lot like being in a marathon. It’s a race to the top. It’s a race to reach your audience first. It’s a race to make more money than your competitors.

Fighting to keep up (or stay ahead if you’re one of the lucky ones) is part and parcel to running a business.

Your competitors? Yeah, they’re doing SEO. Save a few weird one-off niches, search engine optimization is quite ubiquitous.

Show me a search engine result page (SERP) and I’ll show you how the top results have been pursuing their SEO objective. Higher organic rankings can make a big difference.

But the long and short of it is this: you’re falling behind if you haven’t allocated time and/or money to SEO. Don’t worry, if you don’t have the time, you can always outsource it to us!

2. You’ll Catch Your Audience in the Discovery Phase

When people are using search, they’re often in the process of making a “purchase decision”. They’re learning about the various choices they have, they’re assessing the pros and cons, etc. This is a critical time for you to get in front of your potential customers.

They could be looking for literally the exact product or service you provide. But if you haven’t done your SEO, there’s no way they’re going to find you! You’ll be invisible to them.

A proper SEO campaign ensures that your audience will be able to see you when they’re looking for your product or service. Did you know that only ~8% of search traffic makes it past the first page of Google SERPS. That’s it.

If there ever were a smoking gun, this would be it. 92% of Google searchers will only see your website if you rank in the top 10.

3. You’ll Grow Your Website Traffic

I trust you know why it’s good to have traffic coming through to your website right?

This is the whole point of SEO after all. First, you build authority so your site will be seen in the top 10 results. Then your (hopefully) killer snippet will attract a click. Last but not least, users engage with your (again, hopefully) awesome website. That’s it in a nutshell.

Your website is your 24/7 sales expert. It should be constantly working to deliver paying customers right into your funnel.

  • Visibility means traffic
  • Traffic means leads
  • Leads mean sales

This simple equation drives internet business. That’s why you’re always hearing about how important web traffic is. In turn, it’s proof of how essential SEO is for any and all small businesses.

4. You’ll Build Brand Identity

Brand identity is built upon a foundation of steady exposure. You can’t build a reputation if no-one knows who you are.

The perks of having a strong identity are many. Principally, people will be more willing to buy from you. Consumers love a good story. Consumers love if you are who and what you say you are.

You’ll have to put in a lot of hard work to cultivate company culture, refine your brand’s unique style and presence in social channels, and curate the effectiveness and consistency of copy that will inspire your audience to both buy and evangelize.

Posted in: SEO

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